Sofie Pavitt Face is the bespoke skincare brand of Sofie Pavitt, a licensed esthetician and skincare expert in NYC. I was approached by Maxwell Turner to help edit together an infomercial complete with animated graphics for the launch of SPF's new product. Under direction by both the team at Sofie Pavitt Face and Maxwell, we created an infomerical inspired by cheeky early 2000s skinscare commercials.